John Winsor is a leading thinker, advisor and entrepreneur building platforms in the marketing, media and innovation industries. He is known for his strategic marketing and product innovation work based on collaboration, co-creation, open innovation and crowdsourcing. Today, he spends his time helping leaders make the transition from closed to open systems. To take his thinking forward he has founded a new company, Speakeasy Guild, a talent API for the media and marketing worlds. He is also the Chairman of Victors & Spoils, the world’s first creative advertising agency built on crowdsourcing principles and, in 2011, a business named to Advertising Age’s “Agency A-List 10 to Watch” list and Mashable’s Top 5 Digital Agencies. In 2009 he sold majority ownership of Victors & Spoils to Havas becoming their global Chief Innovation Officer, working with David Jones to reinvent a global holding company through open principles.

Before founding Victors & Spoils, Winsor was Vice President and Executive Director of Strategy and Innovation at Crispin Porter + Bogusky.  And prior to that, he founded the world’s first company based on co-creation, Radar Communications, in 1998. Winsor was a journalist before founding Radar, building a magazine publishing company devoted to sports that included mountain biking, in-line skating and extreme skiing. Within this chapter, purchased the struggling Women's Sports & Fitness, turning it profitable and launching several titles and events within it, a business he sold to Conde Nast in 1998.

His books include “Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business,” where he coined the term co-creation, “Spark: Be more Innovative through Co-Creation,” “Baked In: Creating Products and Businesses That Market Themselves” (with Alex Bogusky) and “Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation.” Baked In, a bestseller, was named an award winner in the marketing category for the 2009 800-CEO-Read Business Book Awards.