Dunn knows that conflict can sometimes lead to breakthroughs.

Take how his company got its name. While soaking at Cottonwood Hot Springs in Buena Vista, he broke the news to his wife that he was quitting his job at Rosetta Stone in order to start a kombucha beverage business.

In the midst of that life-altering discussion, Dunn says his then-four-year-old daughter (who fancied herself a "mermaid" at play) went a bit out of control, leaping over someone's head into the water, so he scolded her to stop being a "rowdy mermaid." Splash! The name stuck.